It’s Calling – 50 Years of Lowe Alpine

In 1967 Greg Lowe designed the first ever internal framed backpack. He created it because he wanted a better carrying system to make the climbs of his dreams a reality.

Fifty years after their inception into the market place, Lowe Alpine is still at the forefront of technology and design. To celebrate the milestone, they have released ‘It’s Calling’,  a film that explores the relationship between people, products and the mountains.

For 50 years Lowe Alpine has taken inspiration from the mountains. It’s Calling is our new film that explores the relationship between people, our products and the mountains. A celebration of our want and need to get outside.

 Image source: Jon Krakauer